Why Link Building Important?
Search Engine Optimization is a process which has a lot processes in it. This is the reason why on this task, multiple people are being hired and part of the task which should be accomplished is link building. Now, you should be asking, what is this all about? Is this really important in accomplishing a perfect and ideal search engine optimization process?
From its word, that first thing that should come into your mind is that it is all about spreading the link to your website all over the internet. Well, hopefully, it just as easy as that but in reality, it is not. Keep in mind that the SEO professional should make sure that the link to the website will be posted on a high ranking website as well. You cannot just post it anywhere because a mistake may drag your website down to the lowest ranks and all your efforts will be pointless. This is also another reason why most SEO experts decided to invest in creating their own websites and make sure that it is going to be high ranking. Through this, they don’t have to deal with a lot of choices in looking for another website for link building.
Where Do We Post Your Links?
Now, if you want to do this process all by yourself, you might be asking yourself on where do we post your links? We can provide the basic third party websites which can at least boost the ranking of your website without the help of an expert. See the bullets below:
- Social media websites - When we say social media, the first thing that comes into our mind is Facebook. Then you are thinking it right. Facebook is a social media platform in which being used by billions of people all around the world. If you are going to start posting your links through status messages, chances are that people can read it and an interested person might buy your services. Not just in Facebook, but you can also use Instagram and Twitter when it comes to link building. Just make sure to incorporate it with creative posts to make it catchier.
- Article submission sites - If you are in this business or profession for quite some time now, this is very popular. There are a lot of websites which offer free and paid posting of your content with the link to your website. These websites are somehow strict with the articles being posted on their site. Of course, they don’t want the rank of their website to be pulling down because of low quality content. It is best to have link building on such websites because it will really help the legitimacy of your website.
- Advertisement- This can be the oldest and most obvious way of link building. Through adverts, you can post your links to relevant posts so interested people might surprisingly be redirected to your website. However, be careful as too much advertisement can also lead to being ignore by people. Advertise your links intelligently.
Advantages of Link Building:
Increases link popularity – Link popularity is the total number of websites that link to your website. So, total number of inbound links for your website will increase. The inbound links are the links from other websites to your website.
Easy to get links in the future – As your page rank increases, it is very easy to get links in the future. Even it is very easy to get one-way links. As mentioned above PR is the very important factor and all the webmasters will check the PR before linking to the websites. So, they will get satisfy because of our high website PR and they will come and ask us to give link to their website from our website.
Increases search engine ranking – Your website rank in the search engines will increase. So, your website gets the top position in the search engines search results page. This depends on the link popularity and page rank. This depends on many other factors including other than link building process.
Increases website traffic – Traffic to your website will increase. So, you will get more number of relevant visitors to your website.
Increases sales – As more relevant visitors visit your website, there is a possibility that they will buy your products or services. So, your sales will increase.
Popularizes business – As many of the websites/authority websites link to your website, you can get into the users mind very easily as a branded website/company.
Cost effective Advertising – This is the very cost effective advertising for your business as you are going to advertise in the other websites for free.